Let’s Grow Your Profits
With Smart Strategy
& the Art of Persuasion
I help ambitious business owners from around the world identify opportunities for growth through elevated marketing strategies. And I write persuasive copy to make that growth happen.
Marketing Strategy to optimize every step of your sales funnel
Persuasive Copyrwriting in your signature Brand Voice
Translation Refinement for Euro-native brands
Hi, my name is Tad.
I’m a native-English writer and speaker based in Paris, France.
My love affair with words started early. I read everything I could get my hands on. I wrote poetry and stories and could crank out an A+ book report at the last minute – usually because I was too busy reading every book except the assigned work until the day before the report was due.
In my 20’s I learned that I could use words to sell everything from a big idea to individual products. My drive to build a brand pushed me into strategic marketing. Learning on the fly, I built a great team and a business that grew steadily year over year, serving a niche market which was always ready for any new products we rolled out. That business supported a whole community and adapted to the e-commerce revolution.
Today, I help ambitious business owners from around the world identify opportunities for growth through elevated marketing strategies. And I write persuasive copy to make that growth happen.
Some things I’ve done recently with e-commerce and info products:
E-commerce: Achieved >5% Shopify store conversion rate with a winning product, static ad, and optimized product page.
Info Products: Achieved >7% outbound click-through-rate and >5% sales page conversion rate with a winning video ad and optimized landing page.
Info Products: Re-engineered a funnel for a high-ticket coaching course to include a low-ticket front-end product (self-liquidating funnel) and upsell one-time-offer. Optimized the entire funnel for higher average order value & return on ad spend.
How I learned the ropes:
Long-term business development: Led a clothing & lifestyle brand through 30X revenue growth over 10 years in a small niche, with brand / marketing strategy + copywriting.
Let’s Talk Marketing Strategy
When you get right down to it, the mechanics of business are remarkably simple.
Every brand or business is making the same request to its customers:
“Let me make your life more wonderful.”
Let me give you better health. More wealth. Better relationships. A more fulfilling commute.
A magical day at sea. A safer day in the mountains. A cup of coffee that will blow your mind.
Even B2B brands are making the same offer. The only difference is, they’re trying to get the attention of a business owner or a decision-maker in a company.
Software that increases efficiency. A system which eases their workflow. Automation that shrinks payroll costs. In other words…
“Let me make your life (your business) more wonderful by increasing your profit margins.”
A strategy is simply a plan we create to expose the greatest number of ideal customers to our offer in the most compelling way possible, for the highest achievable return on investment.
Think of it this way. There’s you (your offer). There’s them (your ideal customers). Then there’s the strategy which connects you with them.
Simple, right? Simple, but not easy.
Especially when the world (and the attitudes and behaviors of your customers) is changing rapidly.
That’s where I come in. Whatever type of business you’re building this year, it’s critical that you have a smart strategy in place – one that’s up to date with changes in the market. Because a lot has changed.
We’ll create a strategy to improve your KPI’s at every step in your sales funnel. If you don’t know what that means, don’t worry. Click the button below to learn more. Your personally-tailored marketing strategy will include several key components. But much of your success will come down to communication, which means clear, persuasive copywriting, strategically delivered.
Now Let’s Talk Communication
It’s 2026 and the world is changing fast. Customers are rebelling against an onslaught of AI slop across marketing channels and formats, from video to robo-copy (bad AI copy). They know it when they read it. Or – more likely – they never read past the first sentence.
What customers really want is proof of humanity. And the best way to provide that is through engaging & persuasive copy, written in your Brand Voice.
Is your brand serious, sophisticated, playful, elegant, or rebellious? Empathetic, exclusive, educational, or over-the-top? Or some combination of these? If you haven’t clearly defined your Brand Voice, we can do that together.
If you’re ready to grow your profits this year with strategic communication, let’s talk. From ads to landing pages to emails, we can create a smart strategy and the persuasive copy you need to make it work.
En parlant de communication…
Euro-native businesses who want to reach Anglophone customers often use either
AI translation plug-ins
Translation apps or
Non-native English writers
for their website copy, ad copy, product descriptions and marketing emails.
For brands that care about how they’re communicating to their English-speaking customers, this simply doesn’t work. They end up with mistranslations and stilted language. They can even lose their brand voice entirely in the process of translation.
For high-end European brands in luxury fashion and tourism, I offer bespoke English-language copy refinement services. From site pages to email and social media marketing, let’s bring your English-language communication in line with the elegance of your brand. Because style matters, not just in your products but in every aspect of your brand’s positioning.
